COLMO COLMO, symbolising "ascent", was born at the peak of Mont Blanc in Europe. With the brand essence of "born extraordinary" and the philosophy that "design liberates rational thinking space, and technology serves the essence of life", COLMO brings together cutting-edge global technology and advanced intelligent manufacturing. It aims to provide consumers with AI technology-based home appliances that combine exceptional craftsmanship with self-learning capabilities.

Toshiba Toshiba, founded in Tokyo in 1875, is a Fortune Global 500 brand. In 2016, Midea Group formally acquired Toshiba's home appliance business, establishing a strategic partnership that brings together the strengths of both brands. This collaboration enhances their capabilities in R&D, patents, product quality, and supply chain management, while further strengthening Midea’s presence in the home appliance markets of Japan and Southeast Asia.

Midea Midea's consumer appliances business segment focuses on air conditioners, refrigerators, washing machines, kitchen appliances, and small household appliances. In the Chinese market, Midea holds a leading position across several categories, including microwaves, pressure cookers, rice cookers, heaters and electric water heaters.

Little Swan Founded in 1958, Little Swan is a global household appliance manufacturer specialising in washing machines, refrigerators, and air conditioners. It was among China’s first washing machine producers and launched the country’s first fully automatic model in 1978. Little Swan remains committed to enhancing family well-being through innovative, health-focused technologies and quality living solutions.

WAHIN WAHIN is Midea Group's innovative consumer appliances brand aimed at young, internet-savvy consumers. It offers a wide range of products, including air conditioners, refrigerators, kitchen appliances and electric water heaters. Leveraging Midea’s extensive R&D, manufacturing and sales resources, WAHIN delivers stylish designs, practical features and engaging experiences to surprise young consumers.

COOLFREE COOLFREE, a sub-brand under Midea’s premium central air conditioning line for households, is designed for the emerging middle class. It blends refined quality with lifestyle aesthetics, perfectly meeting their pursuit for sophistication and individuality.

Master Kitchen Master Kitchen, Midea Group's premium bespoke appliance brand, originated in Italy, drawing inspiration from Europe's artistic heritage and the cultural spirit of Milan and Modena. With a focus on industrial design and CMF (Colour, Material, Finish) research, it explores global home appliance design trends and the modern reinterpretation of classic design elements from different eras and fields.

Eureka Founded in the U.S. in 1909, Eureka has been focusing on the cleaning industry for over a century. In 2021, Eureka entered the Chinese market, committed to delivering high-performance, easy-to-use cleaning solutions tailored to various needs. With a focus on efficiency, user-friendliness and consumer-driven innovation, Eureka aims to continually enhance the cleaning experience.

Comfee Comfee, part of Midea Group's multi-brand family, operates globally with a presence in Europe, the Americas, and beyond. Comfee's kitchen and water heating appliances target a young, international audience, offering stylish designs and comfortable user experiences to promote a "comfort that you can feel" lifestyle.